Shopping King Louie

Louis has money, taste, and absolutely no idea who he is. After a mysterious accident leaves the wealthy heir wandering Seoul with amnesia, his only clue to his identity is a credit card that can buy almost anything but not the memories he has lost. When country girl Ko Bok-shil takes him in, she is bewildered by his extravagant habits and childlike obsession with shopping. As she teaches him how to survive without endless spending, the unlikely pair grows closer. Meanwhile, his family searches desperately for the missing heir, while ambitious company executive Cha Joong-won finds himself drawn to Bok-shil. But as Louis slowly recovers his memories, the life he left behind threatens to change everything.